In order for your company to stay relevant, it is important to keep track of the latest trends in market research in Melbourne. Here are 10 trends your Market research company in Melbourne should be following:
1. The more personalized, the better
Consumers will continue to expect more and more tailored and customised products and services. In order to satisfy this need marketers must offer something relevant. In the last year, companies were able to increase sales, reduce operational costs, and raise customer satisfaction simply by offering more personalised content. Personalisation is expected to really catch on in 2015.
2. Virtual reality, augmented reality, and wearable technology
The closure of the gap between online and offline activities represents a big change not just in Melbourne market research but also the function of the Internet itself. Eventually, wearables will become common enough for marketing to be applied to them. “The Internet of Things” marks a completely new environment that marketers will have to keep up with and take full advantage of.
3. Content marketing begins to dominate
The popularity of content marketing will continue to increase, and marketers will switch from traditional digital marketing to generating better, more relevant content. Companies will become more client-oriented and keep a closer eye on customer experience.
3. Melbourne market research analytics will be more widespread
Although market research companies in Melbourne already use many analytic tools to gauge customer reception of their products, the importance of analytics will continue to rise. Spending on it is expected to increase by more than 60%.Melbourne market research data will become more and more vital as marketers increasingly need to use software to make sense of the data that their consumers generate.
4. Videos and visual storytelling
Melbourne market researchers need to find a way to make their message stand out from all the marketing noise and a great way to do this is through visual storytelling. Videos could help get brand philosophy and aesthetics across, and show how a product functions better than text could.
5. Increased spending on online ads
People are increasingly spending both their productive and their free time on the Internet, which gives marketers plenty of opportunities for targeting and segmentation that aren’t present in traditional advertisements. Internet ads are expected to increase by 10%, and mobile ads by 48%.
6. Increased marketing noise
As the interest in content creation rises, the amount of “marketing noise”, or low-value, low-quality, content, also increases. Because marketers are starting to focus more on generating interesting and engaging content, marketing noise may slowly lose influence.
7. Hyper-segmentation and micro-targeting by Melbourne market research firms
Most people use various websites and by doing so leave data across the internet; thus, websites such as Facebook and Twitter can be valuable sources of consumer data. Access to this data will allow marketers to more efficiently target niche audiences and better use targeted advertising.
8. Going fully mobile
Mobile use will keep growing in every aspect of business, which includes online marketing. People constantly use their mobile devices and in different contexts, which allows marketers a greater window to target them and during different times of their day. The mobile web may even eclipse the desktop web in 2015, and this much is clear: investment on mobile ads will continue to grow.
9. Millennials age
Millennials born in the mid-80’s will turn thirty this year. As more do, marketers will have to change the image of the Millennial to that of a responsible adult. Thanks to better analytics, marketers can decode the generation more thoroughly, but they’ll still have to shift their image of them to target them properly.
Want to find out more about Melbourne market research? Check out this recent article: How to choose the right market research company in Melbourne for your start-up business.
