“We need to understand which channels do what for our advertising.”
Gone are the days of mass media marketing.
Customers have become more versatile in the way they interact with media channels, and it’s time we as marketers understood where and when to engage with our customers.
So what seeds of wisdom does Yolly have to plant?
Let’s take a deep dive into our research with Magnum Opus Partners and get intimate with the details.
Watch this space as Yolly unpacks the everyday customer’s digital motivations and behaviour.
Sometimes a little insight goes a long way, and trust us, we know insights.
