As researchers, we know more about your customer than you do.
Customers are the heart and soul of any business, so looking for the right researcher is like looking for a soulmate.
So let’s hit up your soul mate check list!
Find someone who:
1. Listens to you
2. Understands how to do research – rather than someone who is full of their own opinions
You’d be surprised how hard the search for true love can be, but take it from us, we have lived to tell the tale.
Our advice to you is, if your relationship with your research partner ticks off each item on the check list, signal the wedding bells, because it’s time to put a ring on it.
Hear what else Partner and Director of Creative Strategy at MoP, Stephen Yolland, has to say about what to look for in your soul mate. Err…research supplier.
