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Aviation Market Research

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THINK Aviation specialises in marketing research and consultation across

 

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Airport

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Carrier

 

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Aviation Travel
and Tourism

 

 

 

THINK’s Division is led by skilled aviation Industry leaders; leveraging off over 35 years experience in areas including; Strategic Customer/ Passenger Planning, B2B and B2C Strategy Business / Customer Intelligence, Customer Insights Generation, Research and Segmentation – all driven from an actionable business point of view.

ANALYTICS & RESEARCH

  • Business Intelligence and Analytics
    (monthly reporting on big data)
  • Divisionally focused
  • Global Benchmarking
  • Access to THINK’s online “Aviation Community”
    of global business and leisure travellers for monthly
    and ad hoc objectives

INTEGRATION

  • Leverage qualitative and quantitative intersect
    models and processes to magnify insights
    and outcomes
  • Collaboration with key stakeholders to integrate
    data and knowledge in order to gain relevant
    insights for specific business areas

STRATEGY

  • Commercial implications of generated insights
  • Application of research for businesses
  • Business Benefits and efficiency (ROI and forecasting)
  • Benchmarking, measurements, tracking,
    trends, reporting

 

 

Contact us to receive a Brochure    

 

Contact us to receive a Case Study

 

 

AVIATION EXPERIENCE TO DATE INCLUDES

MARKETING

  • Business and Location specific customer segmentation
  • Service and product market testing
  • Passenger value analysis
  • Campaign concept testing
  • Airport billboard channel reach
  • Brand positioning research

PARKING

  • Parking strategy – new initiatives feasibility testing
  • Price elasticity – prepaid / non-prepaid airport parking
  • Transactional Data mining (OaD, Retail, F&B, Parking)
  • Interconnectivity of transports modes to the airport (choice modelling, price sensitively, multimodal experience drivers to switch and uptake)
  • Yield Management – increase productivity through automated steps

RETAIL

  • Retail segmentation – Duty Free and Domestic (using up-to-date data mining techniques)
  • Retail segmentation – general retail across Domestic and International
  • Retail Behaviour – spend and value per passenger, category & product
  • Mystery shopping – global benchmarking and action integration
  • Defining the retail proposition to traveller segments
  • Strategy proposition testing (Passenger, Parking, Retail, F&B)
  • Wayfinding

PASSENGERS

  • Total Airport segmentation (overlaid with International and Domestic, F&B, Retail and Parking Segments)
  • Customer satisfaction/ experience/journey mapping
  • Passenger value and spending touch points by destination/carrier
  • Passenger Journey Mapping
  • Perceptual Mapping

 

 

 

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