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Retail Market Research

THINK Global Research Trolley

Specialising in Shopper Marketing and Buyer Behaviour Research, THINK Retail identifies what people buy, why they buy and how they buy, in order to facilitate business decisions. THINK’s strategic approach focuses on identifying opportunities to further increase retail effectiveness.

THINK utilise a combination of quantitative and qualitative methodologies to divide the optimal approach to derive your shopper market strategy. We measure, observe and shop with the customers, to get a 360 degree view of their behaviour. How do they shop? What motivates them to purchase? At what point to they engage in rational thinking, and when do their emotional triggers kick in? These are the questions we answer, in order to provide you with guidance on what to sell, where and how.

PATH-TO-PURCHASE MODEL

 

THINK Global Research Path to Purchase Model2

 

 RETAIL EXPERIENCE TO DATE INCLUDES

STORE LAYOUT

  • Wayfinding
  • Product placement optimisation
  • Pathway Analysis and in-store traffic

EXPERIENCE

  • In-store experience
  • Transaction and service optimisation
  • Competitor analysis

PRODUCT

  • Packaging
  • New Product
  • Sensory Testing

SHOPPER

  • Shopper profile segmentation
  • Shopper motivations and barriers
  • Accompanied shopping
  • Observation research

PRICING

  • Price optimisation
  • Price elasticity
  • Yield management

VENDOR

  • Product purchase
  • Product support optimisation
  • In-store promotions and POS research
  • Vendor expansion: market gap analysis

 BRANDING

  • Brand positioning
  • Brand image
  • Re-branding

 MYSTERY SHOPPING

  • Mystery shoppers
  • Customer-led evaluations
  • Performance benchmarking and training

 

In today’s competitive retail landscape, the key to staying on top is to know your customers back to front. Best companies know how to anticipate their needs more than the customers can themselves. They utilise data and behavioural observations to predict future purchases, demand for products and the likelihood of uptake. At THINK, we partner with companies to identify the future retail opportunities for their business, by anticipating and forecasting your customers’ needs before they arise.

 

 

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