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Sports Market Research

THINK Global Research Ball

An integral part of our everyday lifestyle, THINK is passionate about research in the area of sports, recreation and membership. This can encompass participation in sports and physical recreation and attending sporting events as spectators, or at the other end of the spectrum looking at organisations who provide sporting services, professional sports people, and manufacturers and distributors of sports.

 WHY WORK WITH US?

With experience in providing expertise and bespoke consultancy across a broad range of organisations, THINK has delivered research and strategic insight to major national stakeholders from all areas of the sporting industries. Our unique methodologies and models together with the knowledge hub of our collective team ensures our clients achieve their key objectives in sports investment, sponsorship and marketing. In particular, THINK understands the accountability that comes with a sponsorship investment and therefore have developed a key measurement tool to evaluate sponsorship effectiveness and revenue optimisation (ROI).

 SPORTING AND MEMBERSHIP EXPERIENCE TO DATE INCLUDES

CUSTOMER

  • B2B
  • Corporate Hospitality Satisfaction
  • B2C
  • Consumer Insight
  • Purchase Intention and Consideration
  • Product Pricing
  • Customer Loyalty
  • Fan Behaviour
  • Online and Offline Focus Groups

EVENTS AND SPONSORSHIP

  • Sponsor Insight
  • Sponsor Awareness and Recall
  • Brand and Event Fit Analysis
  • Revenue Optimisation
  • Intercept Interviewing
  • Sponsorship Tracking
  • Event Attendee Behaviour
  • Demand and Revenue Forecast

MARKETING

  • Service and Product Market Testing
  • Campaign Testing
  • Branding Strategies
  • Campaign Engagement
  • Product Positioning
  • Integrated Channel Strategy
  • Digital
  • Media Monitoring and Evaluation (Reach, Exposure, Audience)

BRAND

  • Brand Health
  • Brand Perception
  • Brand Positioning
  • Brand Tracking
  • Perceptual Mapping
  • Market Assessment
  • Growth Opportunities
  • Benchmarking
  • Competitor Analysis

 

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